Today could be the only day jeans are the appropriate clothing for the floor of the New York Stock Exchange.
The exchange suspended its no-jeans rule in honor of denim icon Levi’s returning to the stock market.
Levi Strauss & Co (NYSE:LEVI) jumped more than 30% in midday trading on its debut following an IPO that raised more than $600 million.
Shares were priced last night at $17 apiece, above the $14 to $16 range originally predicted amid strong demand.
Levi’s raised $623 million from the sale of 36.7 million shares.
The jeans company was founded in 1853 and became a publicly-traded company in 1971 before it was taken private in 1985.
Elsewhere, Abercrombie & Fitch (NYSE:ANF) was flat, while American Eagle Outfitters (NYSE:AEO) fell 0.2%.
